Technical Specifications
Here you will find the basics for all print and online advertising formats. Please refer to the respective guidelines at www.hanser-mediacenter.de/guidelines for the exact specifications for each advertising format.
Trade journals
Magazine format
DIN A4; 210 x 297 mm (width x height)
Type area
175 x 250 mm (width x height)
2 columns, each 85 mm wide, or
3 columns, each 55 mm wide, or
4 columns, each 40 mm wide
Printing and binding methods
Offset printing, saddle-stitched
File formats
Preferred file format: High-end PDF – PDF/X-4 or PDF/X-5; with embedded fonts, images, etc.
For ads with bleed, please allow a 3 mm bleed on each side.
Colors
Printing according to ISO 12647–2 PSO; ISOcoated_V2; Fogra39L. Spot colors (e.g., HKS, Pantone) are possible upon consultation. Please note the print gains specified in ISO 12647–2 for coated paper.
Data Archiving
All print documents are retained for a maximum of 3 months after order completion.
Warranty
The service providers working on our behalf can only process what is stored in the files provided. If incomplete, incorrect, or non-compliant data is provided, we assume no liability for the print result, such as colors, images, text, or fonts.
Online Advertising Formats
File formats
JPG, PNG, GIF, or HTML5
Note: A processing fee of 50 euros applies when submitting physical HTML5 advertising materials (hosted on our ad server).
Data Volume
Max. 150 KB per creative, 80 KB for mobile
ads Example: Hockeystick: Leaderboard 150 KB + Wide Skyscraper 150 KB = total 300 KB
Reporting
After the campaign ends, you will receive a detailed statistical report that provides you with precise insights into the success of your marketing activities.
Data Delivery
We require the following information upon delivery:
Order Information Print
- Trade Journal
- Customer Name
- Issue ordered
- Ad format
- Contact person for inquiries
Order Information Online
- Industry portal
- Client Name
- Campaign period
- Ad Format
- Contact person for inquiries
- Click URL
Delivery date
As per order confirmation or data request
Your contacts in Ad Management
Romy Früh
Phone: +49 89 99830–218
Fax: +49 89 99830–623
romy.frueh@hanser.de
For the brands
- Kunststoffe
- Plastics Insights
- HANSER automotive
Miriam Weihe
Phone: +49 89 99830–216
Fax: +49 89 99830–623
miriam.weihe@hanser.de
For the brands
- QZ
- HANSER Fachbuch
Petra Dregger
Phone: +49 89 99830–113
Fax: +49 89 99830–623
petra.dregger@hanser.de
For the brands
- Werkstatt + Betrieb
- FORM+Werkzeug
Payment Terms
Payment Terms
General payment term: 30 days after the invoice date. 2% discount for payment within 8 days of the invoice date. For occasional advertisements: 8 days after the invoice date without discount. Place of payment: Munich
Bank details
Postbank Munich
IBAN: DE71 7001 0080 0779 7468 00
BIC: PBNKDEFF