Guideline Post on LinkedIn
To help you create a successful post on LinkedIn, we’ve compiled a few tips along with the technical specifications for content submission. All character limits include spaces.
Text and Image
Please submit the text as a Word file (all character limits include spaces):
- Headline: max. 60 characters
- Teaser text: max. 280 characters
- Destination URL (your website or LinkedIn profile)
- Social media hashtags (max. 5)
Please submit the image as a JPG, PNG, or GIF:
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Image aspect ratio: 1,200 x 627 pixels
Make sure you have acquired the rights to use the image on social media channels. Include the copyright notice directly in the image or send it to us.
Retina-ready: If you want your image to appear in high quality on Retina displays, triple the image size. Please note, however, that the image will still be delivered in the formats listed above, so no additional space will be created for the display.
Accessibility: Legal requirements mandate an image caption. Please include this with your submission.
If your LinkedIn post features a product highlight, we’ll use the image and target URL from the post, so you don’t need to provide this information.
Your post will be labeled “Sponsored by (Company Name)”
Text and Video
Please submit the text as a Word file (all character limits include spaces):
- Headline: max. 60 characters
- Teaser text: max. 280 characters
- Destination URL (your website or LinkedIn profile)
- Social media hashtags (max. 5)
Please submit your video as an MP4 file:
- File size: max. 200 MB
- Length: max. 90 seconds
- Aspect ratio 16:9 (1920 × 1080 pixels) or 9:16 (1080 × 1920 pixels)
- Frame rate: 24–30 fps
- Bitrate: medium to high (e.g., 5–10 Mbps)
Your post will be labeled “Sponsored by (company name)”
File formats
Images: Please submit your images in jpg, png, or gif format and indicate the order as well as any accompanying text (captions, copyright information, etc.).
Texts: Please submit your texts as Word documents
Submission of Your Data
Please submit the collected content by email no later than the deadline specified in the order confirmation or data request to: