Guideline: Subheadings

1. Subject Matter

Inside-cover ads are special advertising formats in the trade journals published by Carl Hanser Verlag.

2. Formats

1/1 page: Width 210 mm / Height 160 mm

1/4 page (landscape): Width 210 mm / Height 79 mm

1/8 page (landscape): Width 105 mm / Height 79 mm

• Bleed of at least 3 mm on all sides
• Bleed marks, 3 mm from the final trim size
• Resolution of at least 300 dpi
• PDFX4

3. Design Guidelines

The inside cover illustration is intended to visually convey your advertising message and therefore does not contain any advertising text or elements in the style of traditional advertisements. Company names or slogans that are part of the company logo are not considered advertising text or messages. In general, the design must be consistent with the magazine’s visual identity. In cases of doubt, Carl Hanser Verlag reserves the right to have a say. However, the publisher will always strive to handle borderline cases flexibly in the best interest of the client.

4. Text for the inside title page (inside title page note)

For exclusive bookings only (1/1 page): On the opposite page, place your advertising message in a text of up to 450 characters, including the headline and spaces.