Kunststoffe Trade Journal
Profile
Developments and industry trends in the plastics industry: Kunststoffe is known for its exclusive insider reports. These reports define the profile of this trade journal as a leading source of information for plastics processors. Its high level of technical expertise ensures that Kunststoffe has by far the highest circulation among German plastics trade publications. Kunststoffe is published by Carl Hanser Verlag—the world’s leading publisher of plastics literature.
The target audience of *Kunststoffe* consists primarily of subscribers from the plastics processing industry (including those with in-house applications). The magazine reaches senior executives, managing directors, and business owners—82% of readers hold leadership positions, see below. For further information, please refer to the findings of our reader structure analysis conducted by TNS Emnid.
Frequency: 11 issues per year
Issue format: DIN A4
| Key figure | Value |
|---|---|
| Circulation (Print) | 10,077 |
| Circulation (e-paper) | 1,275 |
| = Actual circulation (TvA) | 11,352 |
| + E-paper (multiple accesses) | 141,197 |
| = Circulation | 152,529 |
Audience Analysis
Annual average for tvA (July 1, 2024, to June 30, 2025). Survey method: Data analysis. Multiple responses allowed for industry and job function.