White Paper – Fresh Leads for Your Sales Team

Includes LinkedIn posts and newsletters as promotional measures

Offer valuable insights and attract potential customers. Users are willing to provide their contact information in exchange for useful information. The user registers to download the PDF, and we forward the data to you.

Convince prospects by solving their problems. Answer the questions that are on the reader’s mind. This way, you demonstrate expertise and build trust.

White Papers

The following documents are available:

Customer Case Study
Process description
Research or study results
Product description that emphasizes customer benefits rather than features

Performance

Promotion in the newsletter and on LinkedIn
SEO: Keyword optimization based on our topic classification system
Display in topic channels
Display as a reading suggestion under thematically relevant articles
Link to company listing in “Who Offers What?”

Duration

White paper » 6 months
Push newsletter ad for whitepaper » 2 x
Push post on LinkedIn » 1 x

Technical details: hanser-mediacenter.de/guidelines

Price €2,009