White Paper – Fresh Leads for Your Sales Team
Includes a LinkedIn post and newsletter as promotional measures
Offer valuable insights and attract potential customers. Users are willing to provide their contact information in exchange for useful information. The user registers to download the PDF, and we forward the data to you.
Convince prospects by solving their problems. Answer the questions that are on the reader’s mind. This way, you demonstrate expertise and build trust.
White Papers
The following documents are ideal:
- Case Study
- Process description
- Research or study results
- Product description that emphasizes customer benefits rather than features
Performance
- Promotion in the newsletter and on LinkedIn
- SEO: Keyword optimization based on our topic classification system
- Display in topic-based channels
- Display as a reading suggestion under thematically relevant articles
- Link to company listing in “Who Offers What?”
Duration
- White paper » 6 months
- Push newsletter ad for white paper » 2 times
- Push post on LinkedIn » 1 time
Technical details: hanser-mediacenter.de/guidelines
Price: €1,425