
White Paper – Fresh Leads for Your Sales Team
Includes a post on LinkedIn and a newsletter as promotional measures

Offer valuable insights and attract potential customers. Users are willing to provide their contact information in exchange for useful information. The user registers to download the PDF, and we forward the data to you.
Convince prospects by solving their problems. Answer the questions that are on the reader’s mind. This way, you demonstrate expertise and build trust.
White Papers
The following documents are available:
- Customer Case Study
- Process description
- Research or study results
- Product description that highlights customer benefits rather than features
Performance
- Promotion in the newsletter and on LinkedIn
- SEO: Keyword optimization based on our topic classification system
- Display in topic channels
- Display as a reading suggestion under thematically relevant articles
- Link to company listing in “Who Offers What?”
Duration
- White paper » 6 months
- Push newsletter ad for whitepaper » 2 x
- Push post on LinkedIn » 1 x
Technical details: hanser-mediacenter.de/guidelines
Price €1,775

