Native Ad Guidelines
To help you design a successful native ad, we’ve compiled a few tips along with the technical specifications for content delivery. All character limits include spaces.
1. Title
The compelling title of your native ad should not exceed 60 characters.
2. Teaser
The teaser briefly outlines the topic and should not exceed 160 characters.
Tip: Grab the reader’s attention and pique their curiosity, and convey your core message right here.
3. Copy Text
Provide the reader with clear, practical information that will truly help them in their professional practice. You have 2,500 characters to do so.
Tip: You’ll best engage readers if your text has as editorial a tone as possible. Avoid marketing clichés and superlatives, and convince readers with facts and details.
4. Image
A native ad includes an image. Depending on the teaser placement, the image is displayed in different formats or as automatically generated image crops. Therefore, please avoid including text or logos in the image, as these may be cropped.
Please submit the image in the following three formats:
- 1200×675 pixels (16:9)
- 627×627 pixels (square)
- 1200×627 pixels
Retina-ready: If you want your image to appear in high quality on Retina displays, triple the image size. Note, however, that the image will still be delivered in the formats listed above, so no additional space will be available for display.
Accessibility: Legal requirements mandate an image caption. Please include one with your submission.
5. Company Logo
Please provide your logo in 500×500 pixels (square).
6. Target URL
Link to your website for more information
File Formats
Images: Please submit your images in jpg, png, or gif format and indicate the order as well as any accompanying text (captions, copyright information, etc.).
Texts: Please submit your texts as Word documents
Submission of Your Data
Please submit the collected content by the deadline specified in the order confirmation or data request via email to: