Guidelines for Retargeting, Trade Show Targeting, and Account-Based Marketing

Multi-Device

To ensure the most flexible delivery across all devices, we require the following banner formats:

• Inline Rectangle (MPU) 300 x 250 pixels

• Wide Skyscraper 160 x 600 pixels

• Leaderboard 728 x 90 pixels

• Billboard (large) 970 x 250 pixels

• Billboard (small) 800 x 250 pixels

• Half-page 300 x 600 pixels

• Mobile Leaderboard 320 x 50 pixels

• Mobile Format 300 x 50 pixels

AdTag Banner

If you operate your own ad server, you can alternatively send us an AdTag for an ad banner. This is a code that links to the banners stored on your ad server. We then integrate this code into our system. We support all common ad server systems.