HANSER Automotive Trade Journal
Profile
HANSER automotive is the leading platform for electronics in the automotive and supplier industries—practical, opinion-shaping, and positioned directly at the intersection of development and management. 84% of readers are decision-makers in leadership roles. This means HANSER automotive reaches exactly the people who drive investments, approve budgets, and initiate technological partnerships. The magazine offers a unique combination of technically sound articles, interviews, and trend reports on key topics such as electromobility, connectivity, safety & security, software-defined vehicles, and development and testing solutions.
Target audience: Decision-makers (managing directors, owners, technical directors, and executives with budget responsibility) as well as development and software engineers in the automotive and supplier industries
Frequency: 8 issues per year + 2 special editions
Magazine format: DIN A4
| Key figure | Value |
|---|---|
| Circulation (Print) | 6,391 |
| Circulation (e-paper) | 3,130 |
| = Actual circulation (TvA) | 9,522 |
| + E-Paper (multiple accesses) | 5,884 |
| = Circulation | 15,406 |
Audience Analysis
Annual average of tvA (July 1, 2024, to June 30, 2025). Survey method: Data analysis. Multiple responses allowed for industry and job function.