Trade Show Targeting—Targeted Visitor Recruitment at and During Your Key Trade Shows

Your banners will be displayed to trade show visitors as soon as they visit a website in our extensive advertising network.

 

Here’s how it works:

Visitors are identified based on geolocation data and the trade show’s Wi-Fi network. The targeting zone covers the trade show grounds as well as a specific radius that includes conference centers, train stations, and hotels used by trade show visitors.

 

During the trade show, we primarily display your ads on the mobile devices of trade show visitors within the geotargeting zone, thereby promoting your booth. The reach—or the number of ad impressions—depends primarily on the size of the trade show and the expected number of visitors. We’ll provide you with a forecast in advance of the performance you can expect.

 

Upon request, your trade show advertising can also run in advance on our industry portal and/or within our international advertising network.

 

Price / CPM: €69

Minimum purchase: 50,000 ad impressions